Sloche : Inform consumers about the Couche-Tard Sloche being sold exclusively at La Ronde and encourage young people to create social media content, leading to increased sales.
Coffee Tour : Create an experience around Couche-Tard's new pastries and coffee outside of the stores. Invite people to taste and try our new products.
Sloche : Creation of a promotional area at La Ronde including an interactive game to win coupons redeemable at the store, as well as a video creation area.
Coffee Tour : Development of two tours (Food Truck and in stores), to reach the target at occasional events and in daily life. Free coffee and pastries were offered along with a store-redeemable coupon.